the dx · research signal
“What's your top selling BuzzBall?”
Our AI voice agent phoned 10,000 UK shops and collected data from 4,660 of them, in less than 48 hours.
Our Voice Agent called 10,000 stores across the UK to find out which BuzzBall is buzzing off the shelves. picked up, and the country is split between two clear winners: Strawberry 'Rita () and Berry Cherry Limeade ().
Strawberry 'Rita
Takes it in Scotland and the North, where the vote was less a debate and more a formality.
Berry Cherry Limeade
Owns Essex, Hampshire, Wiltshire and the East, and is within a few points of the lead almost everywhere else.
loading the map…
Regional beef
Scotland and the North are all in on Strawberry 'Rita. No debate.
The East, Essex, Hampshire and Wiltshire are all in on Limeade. Everyone else is still making up their mind.
Northern Ireland is having a slow burner moment with Lime 'Rita, coming up second on , the only region that does.
Wales: Strawberry 'Rita and Limeade, dead level at each. A tie so clean it looks like we made it up.
The Chili Mango Paradox
stores mentioned Chili Mango unprompted when we asked about BuzzBallz, but when we asked what actually sells best in store, only named it as their top seller.
It's one of the most talked-about SKUs on shelf. But talking and selling aren't always the same thing.
Sam
Voice Agent
Sam is not a real person, and never pretends to be one. But we are, and we'd love to chat. Sam doesn't want your team's job. Sam is here to reach the customers they can't get to, or save them time for the conversations that matter.