the dx · research signal
“What's your top selling BuzzBall?”
BuzzBall Britain:
A Nation Divided.
An AI voice agent phoned 10,000 UK corner shops in 48 hours and asked one question. Here's what sells.
Sam called 10,000 stores across the UK to find out which BuzzBall is buzzing off the shelves. picked up, and the country is split between two clear winners: Strawberry 'Rita () and Berry Cherry Limeade ().
Strawberry 'Rita
Takes it in Scotland and the North, where the vote was less a debate and more a formality.
Berry Cherry Limeade
Owns Essex, Hampshire, Wiltshire and the East, and is within a few points of the lead almost everywhere else.
loading the map…
Regional beef
Scotland and the North are all in on Strawberry 'Rita. No debate.
The East, Essex, Hampshire and Wiltshire are all in on Limeade. Everyone else is still making up their mind.
Northern Ireland is having a slow burner moment with Lime 'Rita, coming up second on , the only region that does.
Wales: Strawberry 'Rita and Limeade, dead level at each. A tie so clean it looks like we made it up.
Everyone says it's popular. Almost nobody says it's their best-seller.
Shop after shop brought up Chili Mango unprompted, of them. But asked what actually sells the most, only named it.
Sam
Voice Agent
Sam joined the dx in early 2026 and has since phoned more corner shops than anyone in the building. Sam asks one question, listens to the answer, and never gets tired of hearing about Chili Mango.
Sam is not a real person, and never pretends to be one. Every call opens with Sam saying it's an AI agent calling on behalf of the dx.
But we are, and we'd love to chat. Sam doesn't want your team's job. Sam is here to reach the customers they can't get to, or save them time for the conversations that matter.
the dx